Assistant Director of Social Media & Digital Content Creator

Marketing Communications Coordinator

Assistant Director of Social Media & Digital Content Creator

Posted: July 11, 2024

The Assistant Director of Social Media & Digital Content Creator provides strategic social media and digital content planning and creation to the university through an active social media presence and the creation and maintenance of visual content for a variety of areas of the university. Visual content includes professionally shot and produced videos, photos, and social media graphics. 

The Assistant Director of Social Media & Digital Content Creator reports to the Director of Marketing and collaborates closely with the Associate Director of Marketing as both are department leadership roles. The Marketing Communications Coordinator serves as support for this position and the Associate Director of Marketing. This position works in a collaborative and supportive relationship with admissions, faculty, career services, alumni relations, and athletics to produce visual content that emphasizes and promotes a variety of areas throughout the University.

This position requires a bachelor’s degree, preferably in marketing, communications, journalism, digital storytelling, creative writing, videography, or a related area and 5-7 years experience in a social media management and digital content creation role. 

Skills necessary for this position include:

• Expert social media marketing and strategic development skills are required.
• Advanced marketing video filming, editing, and producing skills are required with knowledge of Final Cut Pro X, iMovie, and Adobe Premiere, After Effects, and Photoshop softwares.
• Advanced photography and editing skills are required.
• Excellent oral and written communication skills are essential, including the ability to proofread thoroughly and edit the work of others.
• Advanced interpersonal communications skills, including skills to work well within a team and with a variety of stakeholders ranging from the President’s Office to athletics to alumni relations to students.
• Knowledge of the higher education enrollment environment including recruitment cycles, the enrollment funnel, administrative/staff and faculty relationships, and target audience demographic trends, influences, and persuasive techniques. 
• Thorough understanding of copyright and permissions issues as well as knowledge of ADA compliance.
• Ability to think big, respond quickly, and manage a number of simultaneous projects both large and small in a demanding and deadline-driven environment, while working effectively with colleagues.
• Critical thinking, advanced organizational, forward-thinking, and proactive problem-solving skills are required.
• Travel outside the University environment for regional conferences/training sessions may be required.
• At times, a flexible work schedule with the ability to work outside of standard work hours to attend events may be required.
• Prior personnel management skills and drone experience and license are a plus.
• Strong understanding of data privacy, social media analytics, and measurement.

Essential responsibilities for this position include:

• Develop strategy for and manage all of the main university social media accounts through well-conceived and engaging daily content – including writing and publishing posts, creating consistent content, managing comments and messages, monitoring Seton Hill’s online brand image, and analyzing performance metrics.
• As a leader in the department, actively participate in the development and execution of overall marketing strategies to support University enrollment efforts.
• Prepare and consistently update a social media plan and content calendar focused on enrollment goals and other important University initiatives.
• In coordination with marketing goals, brainstorm video ideas, develop concepts, storyboard, write scripts, plan video shoots, record crisp audio, film, color optimize, edit, and produce professional-quality video assets including selecting appropriate background music, adding sound & visual effects, and effectively incorporating appropriate CTAs - while organizing video footage archives.
• Provide photo and video direction for marketing materials and initiatives by finding current gaps and highlighting needs that are aligned with marketing goals.
• Create digital content (copywriting, graphics, video concepts, photos, audio files, etc.) for the website, email marketing efforts, social media platforms, and advertising efforts to meet enrollment, retention, and University priority goals. 
• With the aid of the marketing communications coordinator, plan and organize multiple University photo and video shoots each semester with the goal of obtaining viable, professional-quality images and videos for a variety of marketing needs including print, digital, website, and social media uses.
• Engage in ongoing research to best understand, get the attention of, and persuade undergraduate, graduate, and online degree seeking target audiences.
• Focus on digital storytelling by seeking out and creating human interest stories for the website, email communications, and social media.
• Partner with the marketing team and campus community members to manage the strategic production of digital content.
• Provide social media training, guidance, standards, and best practices to Seton Hill students, faculty, and staff who are managing social media accounts representing specific departments, programs, or athletics teams for the university.
• Constantly and aggressively monitor social media platforms including responding to escalating issues appropriately that contain information on or about the Seton Hill community, students, faculty and staff.
• Manage student social media interns. 
• Produce monthly social media engagement reports and actively use metrics to inform, revise, and enhance social media strategy.
• Assist the Marketing Department with a number of recruitment and marketing efforts to effectively increase enrollment and strategically communicate with prospective students through the admissions process.
• Participate in competitive analysis and focus group research with various audiences, including current students, high school students and parents, and alumni to ensure recruitment materials are resonating with target audiences.
• Offer support for marketing department initiatives as needed.
• Effectively manage multiple projects and deadlines.
• Perform all other duties as assigned.

The complete Seton Hill University marketing team consists of the following roles: Director of Marketing, Associate Director of Marketing, Assistant Director of Social Media & Digital Content Creator, Senior Graphic Designer & Visual Identity Manager, Digital Marketing Specialist, and Marketing Communications Coordinator. 

This position is fully in person on campus. Competitive salary and benefits.

The position is open until filled with the Search Committee reviewing no fewer than five (5) working days from posting.

Interested and qualified individuals should submit a resume, letter of interest, a list of three professional references, and a document containing samples of / links to professional work via this Google Form: https://forms.gle/7Rpa89Hz8gzHmcnE9 (A free Google account is required to complete this form.)

Posted: July 11, 2024

The Marketing Communications Coordinator provides strategic support to the marketing and admissions teams through the creation and maintenance of written content and stories for the university’s website, email marketing recruitment efforts, print pieces, social media support, and other communications and marketing collateral to reach enrollment goals.

The Marketing Communications Coordinator reports to the Director of Marketing and offers support for the Associate Director of Marketing and Assistant Director of Social Media & Digital Content Creator. This position works in a collaborative and supportive relationship with admissions, faculty, alumni relations, and athletics for all recruitment-related initiatives to ensure a cohesive and consistent communications plan, voice, and style for Seton Hill. 

This position requires a bachelor’s degree, preferably in communication, marketing, creative writing, English, journalism, or a related area and 3-5 years experience in a communications role. 

Skills necessary for this position include:

• Excellent oral and written communication skills are essential, including the ability to proofread thoroughly and edit the work of others.
• Advanced knowledge of email marketing management platforms such as Slate or MailChimp is required.
• Advanced interpersonal communications skills, including skills to work well within a team and with a variety of stakeholders ranging from the President’s Office to athletics to alumni relations to students.
• Knowledge of the higher education environment including recruitment cycles, the enrollment funnel, administrative/staff and faculty relationships, and target audience demographic trends, influences, and persuasive techniques. 
• Ability to think big, respond quickly, and manage a number of simultaneous projects both large and small in a demanding and deadline-driven environment, while working effectively with colleagues.
• Critical thinking, advanced organizational, forward-thinking, and proactive problem-solving skills are required.
• Prior experience managing social media accounts is a plus.
• Experience with website content management systems is a plus.
• Travel outside the University environment for regional conferences/training sessions may be required.
• At times, a flexible work schedule with the ability to work outside of standard work hours to attend events may be required.

Essential responsibilities for this position include:

• Manage all email marketing creation and comm flow management for University enrollment marketing efforts - this includes undergraduate, graduate, and online bachelor’s degree programs initiatives and audiences.
• In coordination with the associate director of marketing, enhance and write new email content to maximize personalization in the enrollment marketing comm flow with the goal of pushing enrollment leads through the enrollment funnel. 
• Work closely with the admissions offices to ensure all Slate, CollegeVine, SAGE, and CollegeBoard communications are factually accurate, written in the proper voice and tone, include clear CTAs, and branded properly. 
• Engage in ongoing research to best understand, persuade, and communicate with undergraduate, graduate, and online degree seeking target audiences.
• Participate in the development and execution of strategies for print and digital communications to support University enrollment efforts.
• Maintain and update the admissions web pages and Slate portal pages in collaboration with the admissions office.
• Review, refresh, and enhance website content regularly as directed by the associate director and director of marketing.
• Focus on digital storytelling content creation by researching and writing human interest stories for the website, email communications, and social media.
• Aid social media initiatives by working closely with the assistant director of social media & digital content creator.
• Work closely with the assistant director of social media & digital content creator to monitor Seton Hill’s brand image on social media, aid in developing content and managing comments and messages. 
• Serve as social media backup when assistant director of social media & digital content creator is unavailable - posting regularly and monitoring comments, messages, and trends.
• Assist the assistant director of social media & digital content creator in the planning and execution of all photo and video shoots.
• Coordinate the marketing Griffin mascot use for admissions events, photo shoots, and social media initiatives.
• Regularly scan SiteImprove reports to ensure optimal website quality assurance score.
• Assist the Marketing Department with a number of recruitment and marketing efforts to effectively increase enrollment and strategically communicate with prospective students through the admissions process.
• As directed by leadership, organize and facilitate competitive analysis and focus group research with various audiences, including current students, high school students and parents, and alumni to ensure recruitment materials are resonating with target audiences.
• Offer support for marketing department initiatives as needed.
• Effectively manage multiple projects and deadlines.
• Perform all other duties as assigned.

The complete Seton Hill University marketing team consists of the following roles: Director of Marketing, Associate Director of Marketing, Assistant Director of Social Media & Digital Content Creator, Senior Graphic Designer & Visual Identity Manager, Digital Marketing Specialist, and Marketing Communications Coordinator. 

This position is fully in person on campus. Competitive salary and benefits.

The position is open until filled with the Search Committee reviewing no fewer than five (5) working days from posting.

Interested and qualified individuals should submit a resume, letter of interest, a list of three professional references, and a document containing samples of or links to professional writing work via this Google Form: https://forms.gle/Y7zPdvcznoMikoaj6 (A free Google account is required to complete this form.)

Posted: October 16, 2024

Seton Hill University seeks to fill the full-time position of Financial Aid Counselor. The Financial Aid Counselor provides students and their families with financial aid-related services through activities including but not limited to giving presentations, counseling students about the financial aid process, awarding various aid programs, and educating students about the importance of good financial management. These initiatives
will contribute to safeguarding Seton Hill University in compliance with financial aid- related regulations.

Required Education/Experience:

Bachelor’s degree is required, Master’s degree is preferred; 3+ years experience in a financial aid and/or student services environment or an equivalent combination of education and experience.

Required Skills, Knowledge, and Abilities:

Commitment and ability to provide excellent customer service; excellent organizational, interpersonal, communication, and client support skills; working knowledge of Title IV and institutional financial aid processes and systems; ability to use technology and information systems to support work and develop data (Microsoft Office & Google Suite); thorough knowledge of available types of financial aid, scholarships, and general student eligibility criteria; use of Federal Student Aid (FSA) systems, state, and university financial aid application processes; and ability to work independently and as part of a team.

The position is open until filled with the Search Committee reviewing no fewer than five (5) working days from posting. Priority consideration will be given to candidates that apply by November 7 th , 2024. Please send cover letter, resume and reference to: dwright@setonhill.edu.

Posted: February 14, 2024

Seton Hill University seeks qualified applicants for the full-time position of Metadata and E-Resource Management Librarian beginning July 1, 2024.   

The Metadata and E-Resource Management Librarian will plan, coordinate, and evaluate the library’s cataloging and metadata processes, and provide original and enhanced copy cataloging for materials in all formats. This position will serve as primary administrator for the library’s electronic resources and work to resolve access and holdings issues. The Metadata and E-Resource Management Librarian will demonstrate successful teaching methods to assist students in developing proficiency in information fluency. The incumbent will manage and be responsible for all library operations during assigned evening hours and must make decisions regarding the interpretation and application of policies and procedures.

Candidate must possess a Master's Degree in Library Science or Information Science from an ALA-accredited institution or equivalent. Experience with library cataloging and major library automation systems is required. Candidate must have strong analytical skills and knowledge of MARC, RDA, library classification (preferably Dewey Decimal), and emerging information technologies. This position requires an understanding of information fluency and the ability to teach the topic as well as to assess students’ levels of competence. Candidate must be able to communicate effectively verbally and in writing, in person and by telephone, and must be able to travel within the University community.

Candidates who will complete their degrees by May 2024 with coursework in cataloging, classification, and metadata standards, or a combination of coursework and relevant experience, are welcome to apply.

Chartered in 1918, Seton Hill University is a leading Catholic coeducational liberal arts university founded by the Sisters of Charity and embracing students of all faiths. Located in southwestern Pennsylvania’s Laurel Highlands (yet only 35 miles from Pittsburgh), Seton Hill educates its more than 2,000 students to “think and act critically, creatively, and ethically as productive members of society committed to transforming the world.” 

Please submit a cover letter, CV and contact information for 3 professional references to: Helene Ciarochi ciarochi@setonhill.edu

The position is open until filled with the Search Committee reviewing no fewer than five (5) working days from posting.

Posted: October 8, 2024

Seton Hill University, located in Greensburg, PA, seeks applications for an Undergraduate Admissions Counselor. Chartered in 1918, Seton Hill University is a leading Catholic coeducational liberal arts university founded by the Sisters of Charity and embracing students of all faiths. Located in southwestern Pennsylvania’s Laurel Highlands (yet only 35 miles from Pittsburgh), Seton Hill educates its more than 2,000 students to “think and act critically, creatively and ethically as productive members of society committed to transforming the world.

Examples of Key Responsibilities:

• Manage recruitment territory – which may include travel in and out of state, college & transfer fairs, recruitment visits including but not limited to community colleges, presentations, and other recruitment events, as needed.
• Manage recruitment of undergraduate students in territory - including completion of application items, evaluating student files, admissions decisions, tracking credit evaluations, aiding in transfer course planning, and meeting enrollment goals.
• Participate in on-campus and virtual recruitment events, as needed.
• Other duties as assigned.

Qualifications:

• Bachelor’s degree required, related work experience a benefit.
• Successful candidates must also have strong public speaking skills and great customer service abilities, with emphasis on effective telemarketing competences.
• Marketing and sales experience helpful.
• Evening and weekend work is required for some of the calendar year.
• Slate or experience in a similar CRM is preferred, but not required.
• A valid driver’s license is required.

Please email a cover letter and resume to:  Amanda Godula at agodula@setonhill.edu.  The position is open until filled with the Search Committee reviewing no fewer than five (5) working days from posting.

Reposted: November 12, 2024

Seton Hill University invites applications for the full-time position of Graduate Admissions Counselor. This position assists with recruitment and enrollment of students to graduate programs such as MBA, Art Therapy, Writing Popular Fiction (MFA), Education and Criminal Justice. 

The Graduate Admissions Counselor will work in conjunction with the Director of Graduate and Adult Studies and the Graduate Program Directors to recruit graduate students to the university. This position reports to the Director of Graduate and Adult Studies.

Required Skills, Knowledge, and Abilities:

The candidate must be able to communicate effectively verbally, in writing, and in person, through technology, and by telephone; must be able to travel periodically to regional locations and be able to work flexible hours including evening and weekends (virtual). Must be a team player and be able to prioritize, organize, and multi-task. 

Required Education/Experience:

A baccalaureate degree is required. Experience in admissions is preferred.
 
Seton Hill University:

Chartered in 1918, Seton Hill University is a leading Catholic coeducational liberal arts university founded by the Sisters of Charity and embracing students of all faiths. Located in southwestern Pennsylvania’s Laurel Highlands (yet only 35 miles from Pittsburgh), Seton Hill educates its more than 2,000 students to “think and act critically, creatively, and ethically as productive members of society committed to transforming the world.” 
 
Diversity is a core value at Seton Hill University. We are passionate about building and sustaining an equitable and inclusive learning and working environment for all students, faculty, and staff. We actively seek to recruit applicants who will contribute to a climate that supports students, faculty, and staff of all identities and backgrounds.
 
To Apply:

Please submit a cover letter, resume, and contact information for three current references to tgermanoski@setonhill.edu. The position is open until filled, with the Search Committee reviewing no fewer than five (5) working days from posting.