Business Communication (B.S.B.A.)
Communication is Key to Business Success
Professional communicators are essential to thriving businesses - and nonprofit and government services as well. If you like the idea of making a career out of getting people the information they need, Seton Hill can set you up for success.
Why Choose Business Communication at Seton Hill?
At Seton Hill, you won't just learn about the ways to communicate in business. You'll learn how to choose the best way to get your message out, in any situation. Here, you'll study:
- Public Speaking
- Social Media Strategy
- Public Relations Writing
- Integrated Marketing Communication
- Crisis Management
- Organizational Leadership
- Qualitative Research
- Event Planning and Implementation
- Fundraising and Grant Writing
The Best Possible Foundation for Success
The Bachelor of Science in Business Administration (B.S.B.A.) degree at Seton Hill is designed to give you the best possible foundation for business accounting success. In addition to gaining experience and knowledge specific to a career as a Certified Public Accountant, you will also study in the areas of:
Business Tools for Decision Making
Courses like Corporate Ethics, Data Analytics and Quantitative Methods in Business will teach you how to use the tools business leaders use to make strategic business decisions.
Business Foundations
Business courses that will support your career no matter where it takes you, like statistics, accounting and micro and macroeconomics.
Diversity & Inclusion
Courses like Discrimination, Inequality and Economic Development will provide context for supporting a business environment that treats all people with dignity and provides opportunity to all.
Promoting YOU
Most business people change careers multiple times in their lives. At Seton Hill, you'll learn how to manage the business of your career through a course in professional development and personal branding. Plus, you'll have the support of Seton Hill's award-winning Career and Professional Development Center, throughout your time at Seton Hill - and beyond. The resources of the Center are a lifetime benefit for Seton Hill students and alumni.
Expert Faculty
Seton Hill Communication Program faculty are active in the communication field and have practical experience working in the industry. They will work with you to:
- Develop professional communication skills.
- Identify the best communication methods based on message and audience.
- Gain practical experience.
- Network and make contacts in the industry.
- Prepare for graduate school, if you choose to go on to advanced study in the field.
Seton Hill MarComm Club
Communication and marketing majors at Seton Hill enjoy working together to develop their communication skills and industry contacts through the MarComm Club. Examples of club activities include:
- Attending workshops and networking events of the Pittsburgh Chapter of the Public Relations Society of America (PRSA).
- Working with local businesses on communication and service projects.
- Hosting informal (and fun!) professional development events with communication professionals.
- Presenting at the PA Communication Association (PCA) Conference.
- Touring businesses and advertising agencies.
Internship
At Seton Hill, you will also gain hands-on experience in the communication field through a supervised internship.
Your Career in Business Communication
The Bureau of Labor Statistics projects demand for media and communication professionals to rise. Businesses need to create and disseminate information through a variety of platforms, and they plan to keep hiring the people who can do it best. In 2020, public relations specialists had an average yearly salary of 62,810, writers averaged $67,120, and public relations and fundraising managers could earn up to $118,430.
Earn Your Bachelor's & MBA In Less Time (for Less Money)
At Seton Hill, you can earn your bachelor’s in communication and an MBA in only five years, through our FastForward Bachelor's to MBA Program.
Admissions & Aid
At Seton Hill University, we offer streamlined admissions requirements and a comprehensive aid program.
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Faculty
Cathlin Clark-Gordon
Assistant Professor of Communication
Jen Jones
Professor & Department Coordinator, Marketing and Communication
Renée Starek
Director, Career and Professional Development Center and Adjunct Instructor